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Channel: Comments on: Travel marketers must go Native
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By: RARCA

I would have to disagree Simon. Disguising marketing messages in content is a form of advertorial, and this should be marked up as advertising and not offered up to readers as plain content. We must be...

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By: Simon Espley

It’s an interesting debate (how to tag commercial posts), and one raging in the media industry at the moment. What’s very clear is that this is a rising trend and opportunity – hence my post. Digital...

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